Statistics

Sugar Dating in Australia 2026

Updated data based on verified profiles from Sugarfar — a serious sugar dating platform.

Verified profiles

10,000+

and growing

Average age

39

Men: 44 | Women: 28

Gender distribution

70% / 30%

Men / Women

Founded

2016

Rebuilt platform in 2022

Age distribution

18-24 years20%
25-34 years18%
35-44 years21%
45-54 years26%
55+ years15%

Most popular cities

1

Sydney

32%

2

Melbourne

25%

3

Brisbane

14%

4

Perth

10%

5

Rest of Australia

19%

Key findings about sugar dating

  • Sugar dating has grown significantly since 2013, when the first dedicated platforms launched. Today there are several competing platforms across Europe.
  • The typical sugar daddy is 35-54 years old, professional, and seeking authentic companionship. The typical Sugar Baby is 18-30 and values generosity and experiences.
  • Major cities account for the largest share of users, but sugar dating is popular nationwide.
  • Sugar dating is fully legal and is about voluntary relationships between adults with clear expectations.

Frequently asked questions about the statistics

How many people use sugar dating?

Over 10,000 verified profiles have been created on Sugarfar alone. In total, it is estimated that tens of thousands of people actively use sugar dating platforms across Europe.

What is the typical age distribution?

Men on sugar dating platforms are typically between 35 and 54 years (average 44 years), while women are typically between 18 and 34 years (average 28 years).

Where is sugar dating most popular?

Major cities have the highest concentration of users, followed by other urban areas.

Become part of the statistics

Create a free profile on Sugarfar and meet like-minded people.

Create free profile

Data based on verified profiles from Sugarfar. Last updated: April 2026. Contact press@sugarfar.com for press inquiries.