Statistics

Sugar Dating in New Zealand 2026

Updated data based on verified profiles from Sugarfar — a serious sugar dating platform.

Verified profiles

7,000+

and growing

Average age

39

Men: 44 | Women: 28

Gender distribution

70% / 30%

Men / Women

Founded

2016

Rebuilt platform in 2022

Age distribution

18-24 years20%
25-34 years18%
35-44 years21%
45-54 years26%
55+ years15%

Most popular cities

1

Auckland

45%

2

Wellington

16%

3

Christchurch

13%

4

Hamilton

7%

5

Rest of New Zealand

19%

Key findings about sugar dating

  • Sugar dating has grown in New Zealand over the past decade, with Auckland as the dominant hub and steady growth in Wellington and Christchurch.
  • The typical sugar daddy is 35-54 years old, professional, and seeking authentic companionship. The typical Sugar Baby is 18-30 and values generosity and experiences.
  • Major cities account for the largest share of users, but sugar dating is popular nationwide.
  • Sugar dating is fully legal in New Zealand and is about voluntary relationships between adults with clear expectations.

Frequently asked questions about the statistics

How many people use sugar dating in New Zealand?

Over 7,000 verified profiles have been created on Sugarfar from New Zealand. Nationally, thousands of New Zealanders are estimated to use sugar dating platforms.

What is the typical age distribution?

Men on sugar dating platforms are typically between 35 and 54 years (average 44 years), while women are typically between 18 and 34 years (average 28 years).

Where is sugar dating most popular in New Zealand?

Auckland has by far the highest concentration of users, followed by Wellington and Christchurch.

Become part of the statistics

Create a free profile on Sugarfar and meet like-minded people across New Zealand.

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Data based on verified profiles from Sugarfar. Last updated: April 2026. Contact press@sugarfar.com for press inquiries.